"Every Generation is known for something. Let's be the one that delivers an AIDS Free Generation. We all have tremendous power. What we choose to do or even buy, can affect someone’s life on the other side of the world. In 2010, 1,000 babies were born every day with HIV. In 2011, that number was down to 900. By 2015 it can be near zero. We can stop the transmission of HIV from moms to their babies. In the fight to eliminate AIDS, 2015 could be the beginning of the end – it’s the year we can deliver an AIDS Free Generation. (RED) can’t accomplish this alone. It will take all of us to get there –governments, health organizations, companies, and you. When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS. It’s as simple as that. BE (RED). Start the end of AIDS now." The (RED) Manifesto
Started on 1st December 1988, World AIDS Day gives the world an opportunity to reflect on the epidemic and the response to it. World AIDS Day is about increasing awareness, fighting stigma, improving education, mobilizing resources and raising funds to better our response to HIV and AIDS. (PRODUCT) RED was founded in 2006 by U2 frontman and activist, , together with Bobby Shriver of the ONE/DATA to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa.View slideshow: (RED) items for sale to commemorate World AIDS Day December 1, 2012 commemorates the 25th anniversary of World AIDS Day Photo credit: http://www.creativereview.co.uk
In partnership with Converse, Fatboy, Apple, Coca-Cola, Starbucks, Bugaboo and many more (RED) contributes up to 100% of the products purchased to this cause. This year’s theme is “Getting to Zero” and you can help by purchasing (RED) products available on their website.
Some of the items for sale this year are listed below go beyond the (RED) inspired tee shirts for men and women but are also fashionable items that raise awareness for a good cause.
(RED) special edition items from BOTTLETOP, a company that encourages female artisans in developing countries by giving them the opportunity to support themselves and their families through their creations for sale include a clutch bag, belt and a summer evening bag.
Torneau: Has issued a (PRODUCT) RED Special Edition watch.
Feed has a special edition natural burlap bag called the (FEED) RED LOVE 30 Bag which will provide approximately 30 days of ARV (Antiretroviral, a treatment not only helps people live with HIV/AIDS but also helps prevent the transmission of the disease from moms to their babies), treatment through the Global Fund and 30 nutritious meals, therefore providing one month of life-saving assistance.
TOUS has a (TOUS) RED has made a vermeil 18Kt gold-plated sterling silver bracelet for the cause.
Solange Azagury–Partridge has created a glamorous (PRODUCT) RED Special Edition ring called Hotlips.
One and (RED) have created a co-branded bracelet (one says ‘One’ the other says ‘Red’) that was made by Relate a South African nonprofit association created to develop jobs for those that have been impacted by HIV/AIDS as well as an exclusive tee shirt.
Converse once again has a (RED) sneaker this time the classic canvas high top sneaker goes old school with their signature sneaker going all red.
So this year don't just celebrate World Aids Day with a red ribbon, purchase instead an item that will make a difference in someone’s life.Suggested by the author: