Reagan adviser on the Southern Strategy of winning racists votes without sounding racist (Audio)

Reagan adviser on the Southern Strategy of winning racists votes without sounding racist (Audio)

Washington : DC : USA | Nov 18, 2012 at 7:42 PM PST
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Reagan advisor explains the Southern Strategy like never before

(Warning: the attached audio may be extremely offensive. Listener discretion is advised).

Have you heard of the “Southern Strategy;” the art of winning the votes of extremists—namely racists? I’m sure you have, but I bet not as blatant as the attached clip. In this never before released audio above, Lee Atwater, adviser to both President Ronald Reagan and George H.W. Bush., explains how Republicans can capture these groups' votes as well as how to marginalize blacks in this country, without sounding racist themselves.

Atwater was working in the Reagan administration at the time of this 1981 interview, conducted by Alexander Lamis, political scientist at Case Western Reserve University. Incidentally, this audio was uncovered by the same person who was instrumental in blowing Mitt Romney’s “47 percent" hidden video wide open: James Carter, the grandson of former president Jimmy Carter. (Read it here:

Click above to take a listen to part of this stunning strategy and click here to hear the entire 42-minute interview: . Note, this is still being used to rake in voters as we saw in our recent election with voter suppression, class warfare and tax rhetoric.

Here is an excerpt, “You start out in 1954 by saying, “N*****, n*****, n*****.” By 1968 you can’t say “n*****”—that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract. Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites.… “We want to cut this,” is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than “N*****, n*****.”

Sounds familiar? America has just come out of that very dramatic, high intensity, contentious race, where Barack Obama won re-election. The Democrats are understandably happy, but many on the losing party side are very angry. I don't expect them to be shouting for joy at defeat but the rage and delusional rhetoric currently being exhibited, is decidely disturbing. Leading the GOP’s deeply dissatisfied pile is the Republican presidential nominee himself, Willard Mitt Romney.

After giving a gracious concession speech on election night, he proceeded to tell his rich investors—oops sorry—his rich campaign donors, how he truly felt about losing. The façade of accepting his loss came off and he placed the blame squarely where he thought it belonged. No, not on his shoulders or his party’s lack of inclusion and outreach to other groups outside his party's main demographic. Not on the rabid divisiveness of some of the rabble rousers on conservative radio and television. Not on some of their legislators whose talk on rape, marriage equality and a woman’s right to her reproductive health, which made the GOP seem like a hostile party women, blacks, Hispanics, gays and any other group that is not white and rich. Instead he doubled down on his 47 percent moochers theme.

He blamed losing on Obama’s gift giving--saying Obama gave rewards to certain groups of voters. While many Black and Hispanic leaders accuse the president of neglecting their communities, Romney is strangely accusing him of doing the opposite. Is Romney living in an alternate universe? For he’s certainly not living in the same one we’re in, where poverty is on the rise and the middle class is sliding at an alarming rate towards that same fate.

Instead of learning a valuable lesson from his party’s beating, Romney is sticking to the Atwater’s losing “Southern Strategy.” They say those who fail to learn from the pass are doomed to repeat it, so be careful GOP. Mitt is now out, so change your game if you want to survive.

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Reagan advisor Lee Atwater, explains the Southern Strategy like never before: the art of winning racists votes without sounding racist yourself.
VeronicaS is based in New York City, New York, United States of America, and is an Anchor on Allvoices.
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