With the release of a slew of new game titles from popular franchises, analysts and the gaming industry alike are predicting good things, with video game sales, which have been lagging of late to expect a boost as a number of new releases, go head to head.
The last couple of months alone have seen a flurry of new titles hit the market, as Halo 4, Assassin's Creed 3, Medal of Honour: Warfighter, Call of Duty: Black Ops 2, Resident Evil 6 and Dishonoured have all seen release and at the rate that the top titles are going, that needed boost to game sales may very well happen.
On its launch day alone, Halo 4 earned more than $220 million, set to make $300 million by the end of the first week, being described by Microsoft as the "biggest US entertainment launch of the year,” and with the previous instalment of Black Ops being the world’s best selling game title to date, Black Ops 2 may very well cash in on the popularity and even outdo its predecessor. Of course these titles come at a time when the gaming industry has seen an almost $756 million drop in sales in the US, with game disk sales down by 25 per cent last month.
Call of Duty: Black Ops 2 is hoping to outdo rivals with the introduction of a number of new game play options, which it hopes will enhance and distinguish itself from other games. In one example, the game will allow for the creation of online leagues and users will be able to act as ‘commentators’ for other users. Speaking about the game, Peter Hepworth, Activision's UK managing director said, “We have to give a reason to keep the game. There's the multiplayer options to keep people engaged - but even in the single player mode this year there are branching storylines, so your decisions change the ending. We think we are giving several reasons to keep playing."
Of course the game itself will have to contend with changing trends as it was noted that the latest instalment before the release of Black Ops 2, Modern Warfare 3, did not perform as well as the first Black Ops, and it will be seen how the Black Ops 2 fares, that is whether or not it is the title or the “audience fatigue” that matters.
Ed Barton, of Strategy Analytics comments, "Activision has already said that pre-orders for this title were stronger than for its previous releases which is a good sign. And there are more consoles out there than ever before which should also help. However, the Call of Duty experience has not evolved hugely from its formula, so there may be a sense of audience fatigue - but by the looks of things the positive factors will probably outweigh the negative ones."