It was certainly a historic election, as the United States’ first African-American president,, was re-elected for a second term in office in a race that was terribly close. Of course, besides the fact that President Obama was re-elected, the election itself set its own record by being the most expensive and the most publicized.
The presidential race itself was neck and neck, with pundits and analysts galore unsure as to who would take the election home. And while it was expected that counting at the polling booths would continue into the earlier hours of the morning, the election results were called early, with President Obama out on top. And it was the announcement of this news, tweeted by the president himself early in the morning, that has gone on to set a record of its own, as President Obama’s tweet of “four more years” with a picture of him hugging First Ladyattached, that has gone on to be the most retweeted Twitter post ever.
The “four more years” post has, according to Twitter, become the most retweeted post ever in the site’s history, with a resounding “327,452 Tweets per minute (TPM).” Following this post were related tweets, announcing the election results, with a flurry of congratulatory messages from various heads of states, hailing President Obama on his victory. But it was not just Twitter that had been set alight with news of President Obama’s re-election, as fellow social networking site Facebook also recorded a surge in activity, as the same picture of the First Couple hugging went on to become the most “liked” photo ever posted onto the social networking site, with more than three million “likes,” 350,000 shares and 140,000 comments.
It is believed that these record numbers were achieved thanks to the Obama campaign sending out tweets and emails to supporters of the victory prior to the president’s speech.
Both candidates had invested a great deal in social networking, using Facebook, Twitter and YouTube for their social-networking campaigns. A key moment illustrating this was when President Obama turned to Reddit two months ago and answered user questions for half an hour and even posted a meme of himself.
It is believed that some $2 billion was spent by both candidates on TV advertising during the course of their campaigns. However, the election has helped to underscore the intrinsic potency that social media possesses. And as they say, the numbers speak for themselves.