The University of North Carolina at Chapel Hill has been taken over by The Fuzz. Students in the School of Journalism and Mass Communication at UNC created the new media campaign to show the power of new media technologies and its influence over publics.
Using social media outlets like Facebook, Twitter, Pinterest, YouTube and Instagram, the team of students has generated a lot of buzz around campus about The Fuzz– a scavenger hunt taking students around Chapel Hill with “The FUZZet List: The Ultimate UNC 3 Week Bucket List.” The FUZZet List will be played across the Chapel Hill/Carrboro area and culminate in a large-scale event, complete with music and prizes. The Fuzz is also working with different new media organizations, like the AroundCampus.com and its mobile college coupon app.
“Our team is truly showing the power of social media,” said Callie Henson, The Fuzz project manager. “The social media channels have been trending in Chapel Hill for the past few weeks and I am very excited to see how students continue to interact with The Fuzz online and on campus.”
Many sponsors, including Red Bull, Triangle Youth Ballet, State Traditions, Qdoba and Playmakers Repertory Company, have donated prizes to be given out to students that participate in The FUZZet List. The Fuzz Team is also promoting these local businesses on the social media outlets, which have been gaining many followers daily.
The initiative is promoting Musical Empowerment, a UNC program that lends musical instruments to underprivileged children in the Chapel Hill/Carrboro community. Any monetary proceeds gained throughout the campaign will be donated to Musical Empowerment.
UNC adjunct professor and founder of rAVe Publications, Gary Kayye, assigned the project to his two new media technologies classes in the School of Journalism and Mass Communication. Both classes are creating different new media campaigns for a competition called, “The New Media Wars.”
“The future of marketing and advertising is reflected in this project,” said Kayye. “Using new media technologies and creative marketing, the students behind THE FUZZ were able to unite local businesses and students for a good cause.”