Mac and iPhone users frustrated with the glitchiness and low quality of Apple's iOS 6 Maps application have always been able to hold out hope. In a few months, observers figured, Google Maps would inevitably roll out their iOS 6 version, and new iPhone and iPad users could just download Google Maps and use it to their heart's content.
Not necessarily so, according to a widely circulating report from the British newspaper The Guardian. The Guardian's story claims that high-ranking sources inside Google are worried that Apple will block Google's superior mapping application, never even allowing it to show up in Apple's app store.
Google is working like mad to crank out a Google Maps app for the new iPhone and iPad, but the Guardian report claims that Apple may not allow Google Maps into the Apple app store. Apple has the right to block any app from appearing in their app store, and Google reportedly fears their competing mapping app will indeed be blocked.
"Sources at Google familiar with its mapping plans say they are 'not optimistic' that Apple will ever approve a dedicated Google Maps iOS app," the Guardian claims. "Though the app is reportedly in development and should be ready to ship by the end of the year, the sources say their plans are only proceeding in 'the unlikely event' that Apple will choose to approve the app."
This report does not have information anyone from Apple claiming they will block Google Maps, only anonymous quotes from Google employees expressing their concern that Apple would not approve Google Maps for iOS. Apple has removed Google Maps from iOS 6, replacing it with an Apple Maps app that users find disappointing. Apple has since apologized for the Maps snafu.
Google mapmakers fear they'll never be allowed back on the iPhone and iPad turf. They cite as evidence Apple's new recommended list of maps apps in the Apple app store—which conspicuously does not include the obvious choice of Google Maps.
Some tech observers feel that Google may be panicking unnecessarily, and that surely Apple would allow the industry standard Google Maps onto its platform. They point out that Apple CEO writes at CNET, "Let's remember which company published an open letter recommending its competitors to the masses."specifically mentioned Google Maps in their infamous apology statement. Casey Newton
The reality may be that Apple would prefer to keep Google Maps off its iPhone turf, but a proper amount of user backlash could encourage them to give in. And Google perhaps realizes that anonymous scare quotes to major newspapers are an effective way of instigating that user backlash.