The smartphone industry is all about one-upmanship and by that very token, is host to the catch-up game that respective firms and brands play in the market to try to outdo one another even if it means skirting along the same lines. Of course, this is particularly true in the case of industry heavyweights, Apple and Android, as they try to provide their users with pretty much the same experience, but with very varying results. Earlier this year, Apple announced that it would no longer be using Google Maps and instead would release its own map service. However, perhaps due to a rush job, the final product was found wanting and users were terribly displeased, with the firm still reeling from the snafu, firing some executives this week.
Now it was Google’s turn to play catch up and today it released voice search on Apple’s operating software, putting it in direct contention with Siri, Apple’s signature voice-activated talking digital assistant. Launched with the iPhone 4S, Siri has since become a key feature of the Apple iOS and wishing to take it on, Google is now offering an update to iOS software, offering its patented searches with voice recognition, pretty much the same thing that Siri offers, but not with the search power that Google offers.
The news came via a blog post on the firm’s website, calling the new service the “most advanced voice search.”
“When you have a question, finding the answer should be effortless—wherever you are and whatever device you’re using,” says the blog post on Google’s official blog, adding that the new search app “answers any question with the comprehensive Google search results you know and love.”
The search engine is helped a great deal by use of Google's Knowledge Graph. Users can use the new app by tapping the microphone icon and asking a question which will yield a variety of results.
Of course, the aforementioned firing of some Apple execs because of flaws in Apple Maps came quite ironically, as it was one among them, Scott Forstall, who himself created Siri. While very popular, the voice-activated digital assistant has received flak from analysts, who said that Siri had been overhyped and that its “whimsical” answers that saw responses changed if Apple did not like the answers was controversial.