The report has gathered together a selection of information about each of these many operators. The range of information presented in the text, and where appropriate in tables, includes:
It is noted that the information provided varies from market to market and operator to operator, depending very much on the availability of statistics and corporate reports. In some markets BuddeComm also provides an overall review of the market in which we find these operators; this overview includes such statistical information as market share, and Average Revenue per User (ARPU) if available. Within the background information we have also reported on the mergers and acquisition that have been part of a transformational market.
Asia’s highly competitive mobile market is built on a multitude of innovative operators
Across Asia a total of around three billion mobile subscribers are being served by a large number of mobile operators. The operators are continuing to drive the market, expanding it by more than 10% annually coming into 2012. This market report presents a wide-ranging review, providing details on around 175 of the mobile operators to be found in Asia in 2012.
The list of operators ranges from the giant China Mobile with almost 700 million subscribers right through to a number of much smaller operators with only a few thousand subscribers each. BuddeComm’s overview of operators in the region does not claim to present an exhaustive list of licensed operators but it certainly is indicative of the breadth and variety of operator to be found in the region. It also reflects the highly commercial and competitive nature of the mobile sector in this region.
The focus of this report is on the operators within the individual national markets. Of course, in addition to these individual operators there are those companies such as SingTel, Vodafone, and Axiata (formerly Telekom Malaysia International) that have built a substantial presence around the region beyond their own domestic market through their shareholdings in operators in multiple other markets. This aspect of these corporations is not discussed in any detail but is mentioned in passing in the country by country review.
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With the progressive opening up of markets to more competition, we have seen the licensing of more and more operators across the region. One phenomenon in Asia has been the granting of a significant number of mobile operator licences in what have been regarded as smaller markets, ie with relatively low populations as well as low income per capita. We have seen this occur for example in Cambodia, Laos and Georgia. Over time, we can certainly expect some rationalisation of the operator numbers in such markets. In fact the process has already started in Cambodia.
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