Microsoft Surface in Russia will be cheaper than Apple iPad
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Microsoft Surface in Russia will be cheaper than Apple iPad

Moscow : Russia | Oct 26, 2012 at 2:15 PM PDT
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The Surface's prices are in line with the iPad, which begins at $499 but with less memory.

Microsoft Surface will not appear in Russia this year. Pre-delivery is planned for early 2013, and so far only one model with Windows RT. But the price will be very aggressive, a quarter cheaper iPad. According to Hi-Tech Mail.Ru, Microsoft plans to sell Surface in Russia for about 15 thousand rubles.

The reason for the delay in comparison with global sales in the absence of original retail. In Russia, the tablet will be sold Surface in traditional retail channels of large networks. And so as not to compete with private partners, it was decided to start selling later.

According to analysts of Hi-Tech Mail.Ru, excitement on the "gray" market, it will not cause the demand is incomparably lower than the products Apple. It is expected that sales will fall to the main unit with a full Windows 8. Before the advent of Microsoft Surface models on Windows RT (version of Windows 8 for tablets with ARM-processors) special demand will not be because of high prices and a small base of available software.

Microsoft itself does not expect big sales of its tablet and deals with it in the first place as the flagship for drawing attention to the new OS. Other manufacturers refer to Windows on tablets with a cautious optimism. According to them, Windows will be difficult to compete with Android and especially iOS.

According to forecasts of Hi-Tech Mail.Ru, the main players on the number of units sold in Russia will be Acer, Lenovo, Samsung, ASUS. The cheapest tablet, will be the model W510 from Acer at a price of 19,990 rubles, or at a cost of something like the iPad. Analysts Hi-Tech Mail.Ru predict price wars in the market Windows-devices due to high competition.

Before the end of the year in Russia may be sold over 100,000 products with the new OS. A number of manufacturers will face a shortage of supply.

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grantatrade2012 is based in Lahore, Punjab, Pakistan, and is a Stringer for Allvoices.
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