PepsiCo CMO Frank Cooper to keynote at ad:tech New York

If the multitude of speakers already scheduled to share their insight at ad:tech New York wasn’t enough to convince you to attend this event in November, here’s something that should change your mind for sure: ad:tech is now boasting of Frank Cooper as one of their newest keynote presenters in New York.

As the Chief Marketing Officer of Global Customer Management at PepsiCo, Cooper is, quite understandably, a hallowed name in marketing and advertising circles. As a result, Cooper’s presentation at ad:tech New York Nov. 7, 2012 is certainly a must-watch for anyone who wants to know how their brands can reach out to customers on an everyday basis. Cooper’s presentation is entitled “The H-I-T Factor: How Humanity, Imagination & Truth Will Define the Next Generation of Market Leaders.”

Cooper certainly will know what he’s talking about—Pepsi remains one of the world’s most famous and instantly recognizable brands, a force to reckon with in terms of marketing and advertising. With real-world examples from PepsiCo to aid him in his presentation, Cooper will be explaining how brand value can be built in a world where customers, despite being subjected to change almost constantly, stay on top of everything that is new and trending.

So, if you want to be one of the fortunate few to be able to enjoy Cooper’s insights on brand development, make sure you get your tickets to the ad:tech New York conference today! The conference will be happening Nov. 7-8, 2012 at the Javits Center in New York, and tickets for the event are still available.

This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices’ ad:tech New York event coverage. This series is supported by ad:tech.