By Anthony Aisi.
Hand washing with soap is the “Do-It-Yourself vaccine” that prevents infections like diarrhea and pneumonia; the main infections that prevent children from reaching their 5th birthday.
Protex is a key player in the personal care segment as demonstrated by the
‘Gimme Five Campaign’ especially in realization that Health and Sanitation is of great concern for the nation. It is in this regard that the company has partnered with the Ministry of Public Health and Sanitation to visit and educate a target of 1500 children about hand washing in the fast growing Embu County.
During the hand washing exercise held at Embu County Primary School, Colgate Palmolive’s decision to focus on the county was informed by the initiative that area government ministries in conjunction with schools have taken to adopt methods of promoting good sanitation; such as leaking tins outside their classrooms to ensure that the children wash their hands, especially after critical times.
Global Hand washing Day (GHWD) is an annual event that is celebrated on 15th October by millions of children in different parts of the world with a mission to improve the levels of awareness in children. Through the Ministry of Public Health and Sanitation that has taken the lead in organizing this day in partnership with key players like Colgate Palmolive, the campaign will help increase awareness on the importance of hand washing to children along with proper hand washing techniques.
Today’s theme coincides GHWD theme that is to ‘Help More Children Reach their 5th Birthday’. Through this exercise aim to foster a culture of washing hands with soap and water while identifying its benefits which will in turn shine a spotlight on the state of hand washing in this country. It is with these three messages; Colgate Palmolive wish to improve the health of children so that they can live longer, better lives