New Zealand's capital to be renamed for 'Hobbit' premiere

New Zealand's capital to be renamed for 'Hobbit' premiere

Auckland : New Zealand | Oct 13, 2012 at 6:38 PM PDT
Views: Pending
Wellington: The Middle of Middle-Earth

New Zealand's capital Wellington will rename itself "The Middle of Middle-earth" when it hosts the world premiere of The Hobbit movie trilogy next month.

For three weeks before and after the premiere of the movie, Wellington will unofficially be called "The Middle of Middle-earth."

A countdown clock, be installed on the front of the Embassy Theatre, will count down the minutes to the beginning of the premiere of The Hobbit: An Unexpected Journey, on November 28.

Wellington Mayor Celia Wade-Brown says the council is spending 1.1 million New Zealand dollars ($900,000) to host the red-carpet celebration for premiere of The Hobbit.

She also unveiled a ''The Middle of Middle-earth'' logo, designed by Hobbit cartographer and calligrapher Daniel Reeve.

The film is the first in a trilogy, with director Peter Jackson returning to JRR Tolkien's novels after his hit adaptations of Lord Of The Rings.

In Wellington, more than 100,000 onlookers are expected to turn up on Nov. 28 outside the red-carpet premiere of The Hobbit: An Unexpected Journey, the first of three Hobbit films planned for release by 2014.

1 of 2
Wellington will be renamed The Middle of Middle-earth during the week of The Hobbit: An Unexpected Journey.
nazish7 is based in Auckland, Auckland, New Zealand, and is a Stringer on Allvoices.
Report Credibility
  • Clear
  • Share:
  • Share
  • Clear
  • Clear
  • Clear
  • Clear

News Stories

  • The Hobbit promises more gold for New Zealand

      The Guardian
    Part of the Hobbiton set built near Hamilton, New Zealand, for the Lord of the Rings films. Photograph: Simon Runting/Rex Features This time last year, New Zealand was under the spell of the Rugby World Cup, with host nation enthusiasm going a long...
  • Wellington to keep WoW until 2021

      New Zealand Infotech Weekly
    Wellington will be WoWed for nine more years with the city council securing the event until 2021. The World of WearableArt has signed a contract with Wellington City Council committing the show to the city...While figures for this year's show were...
  • The chart that proves just how much of a sausage fest Middle Earth is [Lord ...

    The chart that proves just how much of a sausage fest Middle Earth is It will surprise no one that the works of J.R.R...After all, Peter Jackson had to invent characters in order to cast more than one actress in The Hobbit ...Emil Johansson has...
  • Collectors Need Not Journey to Middle Earth - Blade Center Is Now Offering ...

    October 15, 2012 Blade Center, Inc., a retailer of top-of-the-line cutlery that includes an extensive collection of fantasy swords and weapons, will be offering collectors the opportunity to pre-order items from the brand new line of weapons from...
  • Snack attack on a smart app

      Sydney Morning Herald
    Bringing mobile food to people in the CBD ... the new Sydney Food Trucks app. It's not a game in which cranky birds attack pigs, or a filter that makes all your pictures look like they were taken 30 years ago, but the City of Sydney has found a...



More From Allvoices

Related People

Report Your News Got a similar story?
Add it to the network!

Or add related content to this report

Use of this site is governed by our Terms of Use Agreement and Privacy Policy.

© Allvoices, Inc. 2008-2014. All rights reserved. Powered by PulsePoint.