New Zealand's capital Wellington will rename itself "The Middle of Middle-earth" when it hosts the world premiere of The Hobbit movie trilogy next month.
For three weeks before and after the premiere of the movie, Wellington will unofficially be called "The Middle of Middle-earth."
A countdown clock, be installed on the front of the Embassy Theatre, will count down the minutes to the beginning of the premiere of The Hobbit: An Unexpected Journey, on November 28.
Wellington Mayor Celia Wade-Brown says the council is spending 1.1 million New Zealand dollars ($900,000) to host the red-carpet celebration for premiere of The Hobbit.
She also unveiled a ''The Middle of Middle-earth'' logo, designed by Hobbit cartographer and calligrapher Daniel Reeve.
The film is the first in a trilogy, with director
In Wellington, more than 100,000 onlookers are expected to turn up on Nov. 28 outside the red-carpet premiere of The Hobbit: An Unexpected Journey, the first of three Hobbit films planned for release by 2014.