The latest UK sensation to storm the US charts are Mumford and Sons who have scored Billboard's biggest sales week of 2012 so far. They follow hot on the heels of UK boy band One Direction who are currently the biggest band in the world.
Mumford and Sons' new album, their second, is called Babel and apart from the huge sales it's nothing at all like One Direction. No, Mumford and Sons are a totally different kettle of fish to the fresh faced teen idols One Direction.
Get this - Mumford and Sons are a folk band! Yes who would have thought that the next big thing in the Billboard US chart would be a British folk band? Well it is and Mumford and Sons, with 600,000 copies of Babel sold in the US in the first week of its release are taking it all in their stride.
Not for them big new car gifts from their record label but hugs, their record company spokesperson told MTV: "We have something we think is very special ... we hug. We're big huggers. We will give them a big hug and compliments on their job.''
The band are Marcus Mumford, 'Country' Winston Marshall, Ben Lovett and Ted Dwane and although not household names as individuals the name of Mumford and Sons and their modern take on traditional folk is on iPods and airwaves across the US.
Fifty years on from the Beatles first ever hit record and subsequent invasion of the US withit seems that UK quirkiness can still weave its magic across the Atlantic from the Big Apple to LA and all points North,South, East and West between.