BRITISH RETAIL GIANT LAUNCHES PHILIPPINE FOOD PRODUCTS LINE
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BRITISH RETAIL GIANT LAUNCHES PHILIPPINE FOOD PRODUCTS LINE

Lucena : Philippines | Oct 03, 2012 at 3:29 AM PDT
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korea- philippines [Philippine Rice Food]

The British public will get a greater taste of the Philippines from its opening on October 1 with the launch of over 50 Philippine food brands at Tesco supermarket, one of the world’s largest retailers.

Philippine snack foods, seasonings, condiments, mixes, sauces, biscuits, crackers, noodles and juices, among many others, will be available to both ethnic and non-ethnic consumers in the United Kingdom (UK) as they are introduced in some of the largest Tesco branches around Britain.

The main launch took place at Tesco Extra Sandhurst in Berkshire, with Philippine Ambassador to the UK Enrique Manalo cutting the ceremonial ribbon. He was joined by Commercial Attaché and Philippine Trade and Investment Centre-London (PTIC) head Anne Marie Kristine Umali, Tesco Director for International Affairs Ian Hutchins, and importer Manning Impex Managing Director Andre Cheong.

“The success of the partnership between Manning Impex and Tesco in promoting Philippine food products in the UK is a very clear reflection of dynamic, active and expanding Philippine-British trade and investment relations,” said Ambassador Manalo.

Through the efforts of the PTIC, specialist Far East food importer Manning Impex was introduced to retail giant Tesco earlier this year, and their meetings resulted in the grand Philippine product roll-out.

“We are very pleased that our introduction of Manning Impex to Tesco has moved forward into a concrete partnership, making Philippines food products more accessible to a greater number of consumers in the United Kingdom,” said Ms. Umali. “This step is a splendid illustration of what the Filipino and British private sectors and government agencies can do to advance and invigorate bilateral trade and investment relations between the Philippines and the United Kingdom.

Through this partnership, both producers from the Philippines and consumers in Britain get to experience the real benefits of a borderless global trading environment.”

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Bessy60 is based in San Pablo, Southern Tagalog, Philippines, and is a Reporter on Allvoices.
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