Apple’s iOS 6 came in the market almost a week ago. Apple’s fans were head over heels about the new operating system, but critics found a reason to affect its reputation in the market – the new Apple Maps app.
According to details that have emerged, Apple also wanted the voice-guided turn-by-turn navigation feature of Google Maps, but Google didn’t agree, as the search giant wanted to keep the feature exclusively for the Android users of Google Maps. Hence, the Apple Maps app was developed and included in the iOS 6. The reason why this application is receiving a lot of criticism is because soon after the update, users complained of getting lost, not seeing landmarks and the lack of public transit directions.
According to CBS News, AllThingsD reported that "multiple sources familiar with Apple" say that Apple came up with its own maps application because they wanted to incorporate voice-guided turn-by-turn navigation. According to the same sources, Google was reluctant in sharing this feature because they had invested a lot of capital and resources in creating it and they didn’t want to share this precious data with a competitor.
Even though there were several other issues in the talks between the big players, but voice navigation was the main issue because of which Apple had to launch its own application.
Google Chairmanhas now said Apple should have continued to use Google’s mapping application in the iOS 6 instead of replacing it with a sloppy application. But multiple sources say that the company felt it had no choice, but to replace Google Maps with its own, because of the disagreement over the key feature of voice-guided turn-by-turn driving directions.
The two companies have been competing with each other lately, but Goggle definitely has an edge, since the search giant’s cellphone OS comes with Google Maps that also has the voice navigation feature.
Unfortunately, Apple Maps hasn’t fulfilled Apple fans’ expectations. Apple responded to critics last week via a statement, saying it is just getting started and working to improve Apple Maps.