The Rev Carl Keyes wasn't a popular or known pastor of a small church. He spent the time before 9/11 looking for Church members and money.
After 9/11 he started a charity for victims of the attack. For this cause he raised $2.5 million and then he raised $2.3 million for Gulf Coast hurricane victims. He then made tens of millions of dollars from saling churches and the there was one bad thing about these charities. The Rev Keyes took some of the money for himself.