Republicanis presented as the fat cat candidate with much being made of his $50,000 plate fundraisers, of which at least one backfired with the secret video scandal. It might then come as a surprise to some that President Obama spent around three times as much on campaign advertising in August as Mitt Romney did.
August marked a step change in ad spending for both candidates, each upping their spend as the November election approaches. Romney spent $66 million dollars in August, that's equal to the amount his campaign raised, no wonder he's out at private functions with the super rich, begging bowl and motor mouth in action.
That $66 million pales into insignificance when one considers that the Obama campaign spent that amount on radio and TV ads alone. In fact when all advertising costs are taken into account the Obama campaign spent around three times what the Romney campaign did across August. The figures are based on those lodged by the campaigns with the Federal Election Commission.
Don't get fooled by the figures into thinking that the Romney campaign somehow has less money to spend on advertising. The Romney campaign is prparing for a tsunami of media ads as fall kicks in and November approaches. The Obama campaign has been light on policy and heavy on presenting Romney as a multi-millionaire business man with the care of fellow magnates more important to him than the plight of the poor and middle classs electorate. This ad attack came to fortuatous head with the Romney 47 percent speech which must have felt like a godsend to the Obama camp.
Romney and his Republican campaign team will be spending hard from now until the polls close at the end of the Election in November to put the 47 percent debacle behind them and move on up popularity polls especially with the middle classes. Romney has looked unstatesmanlike on several occaisions when weighing in on big topics such as foreign policy and the economy he's more on home home ground when waxing lyrcally about right wing moral topics. The right wing feel that they have the opportunity to assert themselves over Romney and take the lead in what they hope is the road to the White House.
Indeed the rose on Romney's pillow might not be the economy but God and with 'God on his side' how can he lose?