Having been considerably successful back in the day before the advent of smartphones, Motorola did not fare as well when the mobile phone industry was swept away by smartphones, changing the industry overnight and making the fortunes of such companies as Apple, Samsung and HTC. of course one of the major players in the industry, Google, is perhaps the only major stakeholder in the smartphone industry which does not directly have a handheld device on the market but with its acquisition of Motorola, Google is trying to claim its stake in the industry and at that, trying to present alternatives to customers from the established norm of iPhones and Androids.
In this regard then, today, Motorola unveiled its first Intel based smartphone, the Razr i which may not necessarily be a game changer, like Windows Phone for example but certainly does offer customers something new in light of Android and Apple’s near monopoly.
The new smartphone, is being seen by analysts as a way for both Motorola and Intel to enter a market which they have largely missed out upon. Intel, though dominating the PC market, has barely had an effect on the smartphone market, with only minor players, such as ZTE, Lenovo, Lava, and Gigabyte, offering its processors.
But now Motorola is offering the firm’s latest chip, the Atom, which runs at 2 gigahertz, powering this 4.3in smartphone. Of course the smartphone industry invariably uses ARM chips, but Intel is trying to make an entry and the success of the Razr i will surely decide that.
Of course the Atom chip itself is quite novel in that it has broken away from currents trends, opting for a Central Processing Unit (CPU) design rather than going for multi-cores. Of course this was favoured for its battery saving but Intel has said that the Atom, performs functions faster, thus letting the processor rest and not consumer too much battery, which Motorola has said will last for around 20-hours. Speaking about the new chip, general manager of Intel mobile and communications group, Eric Reid said, “Not all cores are created equal. It's really about what the architecture can do and how you do it in the most efficient fashion. We found with the Atom processor we can deliver performance on our processor that actually beats many of the dual core processors on the market today."
Something else that both Motorola and Intel are highlighting is the Razr i’s better imaging capabilities. Intel stressed that the new Atom chip gave a better imaging experience, with the phone’s image processor being custom made for the Motorola device, Mr Reid adding, "You can be ready to take a picture in less than one second, which is about twice as fast as other products on the market. A lot of times you want to take multiple pictures - and you can take up to 10 pictures in a second, which is faster than many DSLRs (digital single lens reflex) cameras on the market today.”
The smartphone will be on offer in the UK, France, Germany and Latin America.