Skooter reporting 09/13/12
L’Oreal SA, the world’s biggest cosmetics group was warned by regulators to stop advertising skincare products using language that makes them sound like drugs. Lancome USA, a L’Oreal unit asserted some of its skin creams could “enhance the activity of genes” or “stimulate cell regeneration” to reduce signs of aging, the U.S. Food and Drug Administration said.
FDA described drug as any product that is intended to affect the structure or function of the human body, according to a warning letter posted on its website on Tuesday. Companies are not permitted or allowed to sell drugs in the U.S. in the absence of demonstrating to the FDA that their products are safe and effective.
L'Oreal, a French company, said it was committed to complying with all laws and regulatory standards. The products mentioned in the September 7 letter are: Genefique Repair Youth Activating Night Cream and Absolue eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream.
Failure to fix the ads claims could lead to enforcement actions, such as confiscation of the products and sanctions against their manufacturers and distributors, FDA said.