Retailers are following Apple’s lead to make checkout easier for their customers. In Apple stores, checkout lines are practically non-existent. The entirety of the store is designed to provide a great customer experience which required eschewing retail standard practices like cash wrap stands in favor of sleek, friendly and interactive areas where customers can try products before they buy. Transactions are handled by employees with mobile Apple products equipped for credit card transactions. Apple has successfully implemented this concept. Last week, AT&T opened a new flagship store in Chicago with the same layout and service concept.
Mobile computing technology has become so advanced that over half of consumers have bought movies or television shows on their smart phones, according to the New York Post. Consumers clearly no longer need hard copies of their media, though some may prefer to watch the latest Michael Bay action extravaganza via Blu-ray disc rather than streaming it. Those same consumers are also checking television listings and purchasing movie tickets on their smart phone devices.
Social media and smart phone apps can now be used to plan and then individually pre-purchase tickets to the new Michael Bay Ninja Turtle movie. Consumers won’t need to wait in line for hours or camp out, like they did for George Lucas’ epic Star Wars films. Overnight vigils will give way to a wait of a few hours for the most die-hard fans to choose the best seats in the house and an on time arrival for less discerning ticket holders.
Similarly, casual bargain shoppers who dragged themselves to big box retailers in the dead of night to try to get a hold of limited quantities of Black Friday deals can often find what they need by checking email newsletters or retailer websites via their smart phone during Thanksgiving dinner (not that they should as that would be rude).
Small businesses have jumped on the mobile processing wagon thanks to services like Square that can turn a smart phone or tablet computer into a credit card processor or even a near-full featured cash register and inventory management system. Likewise, retailers like Nordstrom Rack are adopting the practice of on-the-floor checkouts to help mitigate customer frustration with long register lines. By keeping customers happy throughout the shopping process and ending their interaction with the store on a positive note, Nordstrom Rack is likely to have more repeat customers on a more frequent basis.
According to The Wall Street Journal, Wal-Mart is testing a service in one of their Arkansas stores that would allow customers to pre-scan their merchandise to make their trip to the cash register significantly more efficient. The retail giant is currently offering employees incentives to test the service for user-friendliness and functionality before it’s rolled out to Wal-Mart shoppers.
Plenty of retailers already offer free mobile applications to their customers to improve loyalty and in-store experience. Michael Bay. Starbucks, for one, offers an iPhone app which helps customers remember their favorite stores, food products, drinks and coffee beans; manage their gift cards and simultaneously participate in Starbucks loyalty program; search for locations; send e-gifts; and even apply for jobs., the movie rental kiosk, lets you search for local kiosks; see movies on offer; check availability at specific kiosks; and reserve movies – great for those times you just must grab hold of a copy of any Transformers movie by
Author: Benny I love writing, I love writing articles that are useful and helpful to users. I write the original!