It seems that the sheer moment with which the market for smartphones and tablet PCs has been going, all related industries, be it small fries like app developers or the big wigs who develop operating systems, have had to change. With the growing popularity of handheld devices, the market is reorienting itself towards it, and all stakeholders are finding that the big bucks may no longer lie with traditional computers.
Take for example, processor chips. While standard ones in PCs may work just fine, in tablet PCs, owing to the space, much smaller ones are needed and this has similarly applied to chip makers. When it comes to PCs, Intel is top dog but it does not have much of a presence in the tablet PC market, with rival, ARM ruling the roost. ARM gained popularity because its chips were pretty good at low energy consumption, something that would work particularly well for tablet PCs. But not to be left out, Intel has now unveiled its own low energy consumption processor with promises to best its present line.
Unveiling the Haswell processors at the Intel developers conference in San Francisco, Intel promised that the new processors would be faster, thinner and offer more battery life than before. The silicon processor, which is smaller than an iron nail, consumes far less power than present Ivy Bridge processors, about 50 per cent.
While the Ivy Bridge requires around 17 watts, with an additional 4 for the PCH, the Haswell in two different designs requires, respectively, 15 and 10 watts showing a 29 and 52 per cent decrease. Adam King, Intel's director of notebook product marketing spoke about the Haswell saying, "Battery life, for example, on an ultrabook next year will be nine hours for a system that would deliver five hours today.” He also mentioned a new Power Optimiser option, saying that, “When you have multiple devices or peripherals on a PC they have their own schedule as to when they ping the operating system and say 'I'm still here', or 'I've had a change in status, can someone plug a thumb drive into me'. By having these things occur randomly the system is using lots of power even when it's in an idle state. What the Power Optimiser scheme does is harmonise all these signals so that you go out once and check all your peripherals to see if there is a change in state and then go back to an idle state.”
The Haswell is also said to better support voice recognition, facial analysis and depth tracking.