Apple has introduced the much-awaited gadget of the year "iPhone 5". Apple's Senior Vice President of Worldwide Marketing Phil Schiller introduced the tech giant's latest and greatest device saying, "Today we’re introducing the iPhone 5."
Pre-orders will start Friday, Schiller said further, and the phonewill start shipping a week later; the new operating system, iOS6, will debut for download.
After months of rampant rumors and hype, Apple unveiled its latest smartphone Wednesday in front of a packed house at the Yerba Buena Center for the Arts, claiming it is the world’s thinnest smartphone. In the iPhone 5 launching event Apple's CEOtalked about music pointing towards that there will be a new iTunes coming as well.
The iPhone 5 features a larger screen and weighs 112 grams, or about 4 ounces, which is 20% lighter than the iPhone 4S. It is also 18% thinner, Apple's marketing chief Phil Schiller said. It has an improved A6 processor that is twice as fast as its predecessor, high-speed 4G LTE connectivity and a widescreen aspect ratio.
Coming almost a year after the death of Apple co-founder, the next iPhone is the first hardware redesign of the product since 2010. After popularizing handheld-touchscreen devices that offer swift Web downloads and a range of games, entertainment and productivity tools, Apple is seeking to stay ahead of competitors including Samsung, Google, Microsoft Corp. and Nokia Oyj in a market that surged 78 percent last year. Sales of iPhones and related products and services accounted for 46% of Apple’s revenue in the most recent quarter and 58% in the previous quarter. In its last fiscal year, the company reported revenue of $47.1 billion from sales of iPhones and related product and services, an 87% increase over the year before.