Indonesian products possess great opportunities to enter the Chinese market. These opportunities will grow even bigger through Indonesia's participance in the 2012 China International Furniture Fair (CIFF) exhibition.
This was reported by the Director of Promotion and Images Development, Directorate General of National Export Development, Pradnyawati in Jakarta when confirming Indonesia's preparedness to participate in the exhibition on September 7-10th 2012 in Guangzhou, China.
Pradnyawati added that this event will be a strategic opportunity to increase Indonesia's furniture product exports to China. “Indonesia has the potential to enter the export market in China and its neighbouring countries by participating in the 2012 CIFF exhibition,” added Pradnyawati.
This exhibition visited by 150,000 buyers from 100 countries. The buyers attending this exhibition are involved in various sectors, which include the production/manufacturing sector, industry, technology center and research, associations, universities, architecture, interior, designers/decorators, and import/export agents.
These buyers will be present for marketing purposses or for purchasing various kinds of furniture products.
Furthermore, Pradnyawati hopes that Indonesia's participance in the 2012 CIFF will be able to lessen the burden of Indonesia's deficit in the years to come.
According to the data from BPS Indonesia, Indonesia's greatest trade deficit is with China, which was at USD 3.3 billion in 2011. During January-May 2012, the deficit was recorded to be at USD 2.8 billion, or declining by 20.2% compared to the same period in 2011.
The 2012 CIFF exhibition in Guangzhou, China, is an annual international exhibition held by the China Foreign Trade Centre.
The CIFF exhibition is also recognized as one of the biggest exhibitions in Central China and Asia for furniture products (wood, metal, plastic, and rattan), saw machines, rig tools, machine accessories and equipments, floor coverings, interior decorations, floor tiles & coating materials, kitchen & bathroom, lighting, floor, art, accessories, interior design service, textiles and upholstery.
This year is the 30th time CIFF is held and it is joined by 550 participants from China, Europe, the United States, Asia, and Turkey. A number of ten Indonesian companies also participates in this exhibition, namely Aida Furniture (wood furniture and indoor furniture); Astika Furniture (wood furniture, handicraft, living room, kitchen set, bathroom); Nuansa Kayu Bekas (kitchen furniture, dining table, chair, cabinet, buffet, living table, coffee table, household accessories; Top Mebel Furniture (chair, table, bookshelf, handicraft); Teak 123 (Teak garden furniture); Poros Gallery (wood furniture and craft); Indojati Furniture (wood furniture); Griya Kriyasta Nugraha (furniture); Elmas Natura (furniture); Nikusae Art Furniture (furniture).
In this exhibition, Indonesia occupies a pavilion of 195 m2 from the total exhibition area of 300.000 m2. The pavilion is occupied by the Ministry of Trade and Ministry of Industry with 104 m2 and 91 m2 respectively.