Apple’s iPhone 5 launch makes mobile phone market more competitive

Apple’s iPhone 5 launch makes mobile phone market more competitive

San Francisco : CA : USA | Sep 03, 2012 at 9:31 AM PDT
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Gadget enthusiasts, especially Apple fans, are anxiously waiting for the iPhone 5 to be launched this month. Every major technology company has their eyes glued to how this launch will be managed and what Apple would do to take away their market share. Apparently, the iPhone 5 was supposed to be launched on September 12, 2012, but this tentative release date seems to be in jeopardy due to an Apple supplier.

According to the Wall Street Journal, Sharp has yet to start mass production of screens for the new device. Sharp is the major supplier of liquid crystal displays. It had planned to start shipping iPhone screens by the end of this month, but delayed those plans due to manufacturing difficulties. Now when the iPhone 5’s launch is expected to be delayed, other companies aren’t staying behind in this technology battle.

The New York Times reports that Nokia and Motorola Mobility, former leaders in the cell phone market, have scheduled events for Wednesday this week to launch their latest smart phones and the very next day Amazon is expected to launch its new kindle devices. Sony and Samsung have also shown activity last week where they have announced new tablets and phones at a consumer electronics conference in Berlin. Will these launches affect Apple’s sales? Well, this is a question only time will answer, but for now the market has become extremely competitive and customer’s expectations are very high.

The New York Times also reports, citing an Apple employee, who wanted to remain anonymous, that Apple will hold a press conference on September 12 and that’s when the iPhone 5 will be launched.

Where Apple is preparing its launch for the iPhone 5, industry analysts believe that the company has jolted the industry, which is why so many smart phones and tablets are being introduced in the market. According to Michael Gartenberg, a technology analyst at Gartner, “It seems that the rumor of an Apple announcement is having an effect on competitors’ announcements, unless it’s an amazing coincidence,” according to NY Times. While elaborating further, he said, “It does make you wonder if Apple has thrown the industry a little bit off balance and taken away a little bit of their confidence.”

Previously you would see companies attending trade shows or big consumer electronic conventions, where latest smart devices or gadgets would be launched, but now the companies have steered their focus from attending these events and have followed Apple’s way of holding their own conferences to augment their brand names. Let’s see if all these private launches would outdo the iPhone 5’s launch.

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harry68 is based in San Francisco, California, United States of America, and is a Reporter on Allvoices.
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