Republicans can't figure out why they're not getting any traction with moderate independent voters given the sorry state of the national economy. They're ignoring the "we've met before" factor as any average working person who has been around for a while could inform them.
Since their hero President Reagan was elected in 1980, the Republicans have been in charge for 20 years with supply-side economists at the helm. The liberal/socialists Clinton and Obama have only 12 years of responsibility. This has been a period of American decline overall, with the nation losing it's grip in both manufacturing and technology. In addition to BRIC (Brazil, Russia, India, China) there are socialistic western industrial nations such as Canada and Australia outpacing the USA. The response to this challenge has been to do nothing, just let the global market happen and stick with lower-wage service jobs domestically. This isn't cutting it with the voters (i.e., centrist non-base) who are dropping out or voting selectively/locally as an alternative.
Mitt Romney, Herman Cain and other conservatives are dishing up restaurant and retail jobs, which people can't earn a living at but which are OK as income supplements. Certainly it's nothing to write home about or rush to the polls for. Painful cutbacks of govenmental programs don't help either, as people may need them if terminated from their existing low wage service position.
Obama and company have their own problems; clearly they have the worst economic record of any Democratic adminstration in history. Any Democrat "worth you know what" would have to produce a minumum of 3% growth and 200,000 jobs per month, or what exactly is the point? Listening to PC speeches about how we should all love one another won't cut it, either.
The politicians have about two months to figure things out and come up with something original. Maybe time's run out already for both sides. Whoever wins, more gridlock can be expected as both sides try to stop or blockade one another. This isn't always bad if the policies are wacky or detrimental. They need new ideas in both parties now/ For example, applying technology and automation to reduce governmental bureaucrats can help with cost reduction. Investment in people and technology in new industries within the 50 states (not the globe) should be the priority.
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