New Revenue Opportunities for Digital Publications
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New Revenue Opportunities for Digital Publications

Shenzhen : China | Aug 22, 2012 at 12:18 AM PDT
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Marketing budgets are often high on the 'cost-cutting' list for companies. However, the successful method to significant business development is through smart yet cost-effective marketing. The digital publication may finally be coming of age as a new yet efficient revenue opportunity for business.

The rapid erosion of print circulation, combined with the increasing popularity of electronic readers and the cultural embrace of green-friendly solutions, are convincing many publishers to re-think their approach to digital publications as a potential revenue driver.

However, if you just take digital publications as a cost-saving way other than do effective research and publishing, a failing formula in print will fail in digital as well. Now, some publishers launch digital editions because their economics are failing, so they go to a digital edition. That would be an incorrect way.

Digital publications offer several potential benefits that publishers could turn into revenue-generating opportunities, including:

Interactivity: There's an obvious play for adding rich media to digital publications, beyond basic text links. Flash animations, audio, video, images, hyperlinks are becoming more popular as publishers create e-publications from their original print documents. Some applications also allow publishers to design the look and feel to make amazing digital publications and increase the good reading experience for more users. Like reading a book, an interactive digital edition enables readers to turn pages and navigate to the specified pages easily by clicking the previous/next button or using the table of contents or hyperlinks.

Portability: iPhone, iPad, and any other Android-powered phone or tablets could view the digital publications anytime and anywhere if you publish Flash e-publications and upload to your website. Your publications can reach a lot of readers anywhere; especially in this mobile world many people would own one more mobile device.

Trackability: can you know how many readers view one part of your digital contents and the time they spend on that specified content in a tradition print edition? The answer is no. However, with online publications you can track and monitor the traffic of your publications. Many e magazine software enable publisher to integrate with Google Analytics. If you have a Google Analytics account, you can make use of the built-in Google Analytics integration. Then you can get the traffic information and get know which part of the editions are readers’ favorites. Do some analysis and improvement for the next edition.

Searchability: Publishers of established titles are discovering the value of making past issues available to readers online, enhanced by the ability to search for long-hidden content through search engines and within the digital editions. Also, readers can search specified contents in the publications by using the search function on many published digital editions generated via some powerful software.

To get more revenue from the digital publication, you should develop attractive publications. So, choosing professional flip page software to generate e-publications that company branded would be more important. XFlip and Flippingbook publisher are both good choices.

karencher22 is based in Huntsville, Alabama, United States of America, and is a Stringer for Allvoices.
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