' Louis Vitton photo-shoot ads in a bathtub of cold water actually could end the all-time American swimmer in hot water under The International Olympic Committee (IOC) rules.
There were speculation that Michael Phelps' Louis Vitton photo-shoot leaked during the London Olympics, but "everyone involved in creating the photo denies having released it early, perhaps because it may put Phelps in hot water with the International Olympic Committee." according to CNBC.
The controversial IOC Rule 40 regulation states that athletes are strictly prohibited from appearing in ads for non-Olympic sponsors during the Games (July 18-Aug. 15). The OIC Rule 40 irked a some of US athletes prompting them to stage protest via Twitter over curbs on appearing in commercials during the Olympics.
The rules is designed to protect the 11 international companies including Visa, McDonald's and Coca-Cola which help to bankroll the Olympic movement, paying around $100 million each for four years of global rights to sponsor a winter and summer Games, as Rueters reported.
It appears that Michael Phelps risk a possible sanctions and punishment including disqualification if he's proven to break IOC Rule 40 sincewas not an Olympic sponsor.
The two photos of Phelps posing for Louis Vitton ads was taken by the renowned photographer.