Imagine I told you there is an intimate new venue where your potential customers like to hang out. And there was no one else vying for their attention. And you are invited to the party.
This is the current state of affairs in the B2B mobile marketing. Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that you do not have to squander this opportunity. All you have to do is choose to see mobile as a viable B2B marketing channel.