Skooter reporting 08/15/12
A new government law on mandatory packaging for cigarettes that will do away with brand colors and logos from packaging has been upheld by Australia's highest court. The law calls for cigarettes to be marketed in olive green packets, with graphic images warning of the effects of smoking.
Leading global tobacco manufacturers like the British American Tobacco and Philip Morris had challenged the law. The new packaging rules are set to be implemented starting December 1, 2012.
The full implementation is expected to be published on a later date.
Meanwhile, tobacco manufacturers have claimed that getting rid of their brand names and company colors from packets will lead to a sweeping cut in profits, may result in fake products, and the law is unconstitutional and infringes on their intellectual property rights by banning the use of brands and trademarks.
Australia's new tough packaging laws are the first of their kind to be put into action in the world.
Cigarette manufacturers fears that many other countries may follow suit or have been thinking taking similar steps in a bid to reduce the number of smokers such as New Zealand, India, the UK and even some states in the US. Because of these fears, the case between the government and the cigarette makers was being watched closely all across the globe.