Pakistan’s surgical goods industry is famous in the world for its good quality, and reliable surgical instruments. Mostly all the surgical factories are located in Sialkot and every year not only the output seems to increase but with it the quality of the goods is also rising. Recently held World Health Conference and Exhibition at the Association of Private Hospitals in Malaysia (APHM) made a deal to be struck between the Pakistani surgical goods supplier and a Malaysian surgical firm.
The world health conference and exhibition was held from 17th to 19th July 2012 in the Malaysian Capital, Kuala Lampur. It had approximately 120 booths which presented latest technological advances done in healthcare around the world. The exhibitors belonged to USA, China, Malaysia, Singapore, Australia and Pakistan. The Pakistan high commission in Malaysia and Trade development authority of Pakistan selected a team comprising of 11 members considered to be expert and leading exporters. They represented Pakistan at this conference. The conference was followed by a deal signed by AM Medicare a Malaysian firm and Care and Cure a Pakistani surgical supplier. Worth 4.5 million ringgits or RS 135 million, the deal has been undertaken for a period of 2 years. During the 2 year period the AM Medicare will help and assist Care and Cure to market and sell their products. These are likely to include surgical and dental instruments, hospital furniture, hollow wares, and diagnostic equipments. As per the deal they would be sold bearing the brand name of AM surgical. AM Medicare has expressed its belief in its Pakistani Partner to have all the necessary qualifications, documentations, and expertise which will allow AM Medicare to enhance and strengthen its own surgical brand. Currently Care and Cure reaches the markets of European countries, Middle East and Japan, allowing AM Medicare to strategize its business on even a larger platform then before. Also with this deal Pakistani surgical industry has paved its way into the Malaysian markets.
This deal was welcomed and appreciated by High Commissioner to Malaysia Masood Khalid, according to whom it’s a big step for both Pakistani and Malaysian health care companies bearing same interests and to allow more of such business deals to take place in near future. For the same purpose during the delegations stay in Malaysia, it met with other Malaysian stake holders which included the Malay Chamber of Commerce and Industry (DPMM), Federation of Malaysian Manufacturers (FMM), Malaysia Islamic Chamber of Commerce (DPIM), Medical Devices Bureau, Ministry of Health, and Government of Malaysia. The basic purpose behind these meetings was to explore and understand the export opportunities that Pakistani surgical industry holds in Malaysian markets.
World market for surgical instruments exceeds $30 billion, out of which according to Surgical Instruments Manufacturers Association of Pakistan (SIMAP), Pakistan secured $225 million in the year 2009-2010. Approximations show that total investment in Pakistani surgical industry stands at Rs. 20 billion, while around 1000-1200, small to medium units are actively working. These units employ labour ranging from 10-500. The total output of surgical industry in Pakistan is not less than 110 million annually. The leading markets to which Pakistan exports its instruments is United states, Germany, United Kingdom, France, Brazil, Italy, Japan, Austailia, UAE and Mexico with U.S having the largest share of exports worth $57 million. Now with this deal Pakistan has entered Malaysian markets too and has set its eyes to capture as much market as possible.