NBC monkey ad aired after Gabby's Olympic gold: poor timing or planned prejudice? (Video)
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NBC monkey ad aired after Gabby's Olympic gold: poor timing or planned prejudice? (Video)

London : United Kingdom | Aug 04, 2012 at 9:57 AM PDT
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NBC monkey ad aired after black gymnast gold medal commentary

If you are keeping up with all things Olympic, you must know that 16-year-old Gabrielle "Gabby" Douglas has won the gold in gymnastics, an impressive feat indeed. This makes the teenaged pro the first American to win the team and and all-around gold in the same Olympics and the fourth all-around American champion. Gabby is also the first black Olympics all-around champion.

We are all extremely proud of her, and NBC Olympics host Bob Costas remarked on her being a role model for little African American girls who may see this and be inspired to enter the predominantly white dominated sport of gymnastics.

"So far , so good," as my mom used to say, then it all went downhill from there. (Click on the above video to se what I mean.) After Costas' commentary on Gabby's brilliant performance, the network aired a commercial depicting a monkey on bars training in gymnastics. We all know the monkey reference to blacks and the racist connotations.

Was this an eerie coincidence, an unforeseen error in judgement, an unintentional slip-up and bad timing, a faux pas, premeditated prejudice or intentional slight?

Many are saying the coupling of young Gabby's Olympic gold glory and a monkey on bars is racist and NBC should have known better. Liz Fischer, spokeperson for the network claimed it was not planned and had this to say in response: "Gabby Douglas’ Gold medal performance last night was an historic and inspiring achievement. The spot promoting `Animal Practice,’ which has run three times previously, is one in a series with an Olympic theme, which have been scheduled for maximum exposure. Certainly no offense was intended.”

No apology was given, just an explanation. What do you think: should NBC apologize for the perceived prejuducial slant or was it simply an unforeseen timing issue?

Moreover, some have taken to Twitter to criticize Gabby's "nappy" hair. First of all, there isn't anything wrong with her hair. Secondly, to focus on the inconsequentials instead of the brilliant achievments of this young woman, is stunning in its ignorance and thirdly, maybe the mindless minutiae masquerading as quality in our society today may have dumbed us down to the point of inertia. Now some cannot differentiate between what has merit and what's garbage.

I think as a society we're in major trouble if we do not have a seismic shift in values. We can start by practicing a little phrase called critical thinking. Just saying.

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NBC aired monkey ad after commentary on Gabby's gold medal:racist or bad timing?
VeronicaS is based in New York City, New York, United States of America, and is an Anchor for Allvoices.
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Posted By Chirurgeon Chirurgeon | 11 months ago
Gabby Douglas is a phenomenal gymnast, and the world knows it without any condescension or quixotic flap. Her team nicknamed her the "Flying Squirrel" because she's a powerhouse.

NBC has shown absolutely terrible judgment throughout the Olympics, from Matt Lauer and Bob Costas' absolutely abysmal performance during the opening ceremonies when they opted to make a political statement instead of celebrating the parade of nations, to Meredith Viera's loose lips referring to the Queen's entrance as a "money shot."

Planners at NBC have also opted to use raw footage from the Olympic games in a rarely-seen-these-days almost-live recap where commercial actors watch the scenes we had just viewed, then adjust their "best time" or "goal" to match the new record that had just been set.

It's also true that NBC had hours in some cases to arrange or develop footage for these commercials, because they saved all their best events for prime-time viewing. Almost nothing in the US has been viewed live, unless you're watching the raw footage on their website.

So, is it plausible this was a terrible gaff, and nothing more? yes. Maybe it's just the commercial that played if someone didn't make a world record. Maybe it was part of their regular commercial break, since they had already shown it three times.

I think it's more important to simply remember that NBC has displayed a terrible lack of couthe throughout the 30th Games, let it go at that, and remember with all our hearts that Gabby Douglas claimed gold for her team, and for herself, and as a footnote add she stepped into history as the first African American all-around gymnastic gold medalist.
Reply By VeronicaS VeronicaS | 11 months ago
Thanks for commenting. I think you have summed up the whole embarrassing blunder accurately. NBC has dropped the ball from day one and this glaring oversight is just another example.
Posted By Punditty Punditty | 11 months ago
NBC has been so bad with the Olympics coverage that I didn't even bother to turn it on some nights. Gabby Douglas, on the other hand, is amazing. As for her hair, I hadn't even thought of it as an "issue" for some people until I read this article. What some people will resort to in order remain critical of others...jeez Louise.
Reply By VeronicaS VeronicaS | 11 months ago
Yes, some ignoramuses were making fun of her hair on Twitter. Unbelievable but sadly true.
Posted By Deepizzaguy George Vieto | 11 months ago
It was an insult aimed at Gabby since she is a God fearing kid and N B C does not like God fearing sports stars like Gabby. If I were her I would tell N B C that she is created in God's image and the ad did not offend her. If the ad was played on a Muslim sports icon they would be you know what to pay. Jackie Joyner Kersee has been called some very ugly names by others and she tell her haters she is beautiful inside and walks away.
Reply By VeronicaS VeronicaS | 11 months ago
Sometimes the ugly comes through but as you say Gabby is an incredibly talented teen and the future can only look brighter. NBC has the monopoly on the Olympics and they are doing a poor job with all that control.
Posted By vishaljayswal vishaljayswal | 11 months ago
nice news keep it up
Reply By VeronicaS VeronicaS | 11 months ago
Thanks for the visit and the kudos.
Posted By TANSTAAFL TANSTAAFL | 11 months ago
Does anybody seriously believe that NBC was implying that Gabby was a "monkey". That is utter nonsense and the type of race-baiting that regresses the progress that has been made and should continue in this melting pot of a country. This commercial ran previously (before Gabby won) commercials are planned well in advance and independent of specific events and content. Also, I refuse to believe that a multi-million dollar broadcast corporation would risk their revenue to put on an outdated and unpopular racist stunt.

When was the last time anyone here thought about the racist connotation being brought up? Probably not since someone brought it up to make a ridiculous accusation about an obscure and coincidental occurrence. Equality means you are treated the same as others. I think it would be in poor taste if some NBC exec had said:

"oh, a black girl just won the medal. We better remove any monkey references (which are quite common nowa days in commercials) because people might think about African Americans in that negative context."

Now THAT would be ridiculous!!
Posted By TANSTAAFL TANSTAAFL | 11 months ago
Also, the complaints about her hair were being made by African American women who felt she didn't portray them and their hair styles in a positive light. It was not a bunch of racist white people insulting her hair. You imply that with your "nappy" comment which makes people think about Imus and his dumb remark. This was not that and was not related to that type of incident in any way. THIS kind of race-bating, "gotcha" journalism is why we can't have honest conversations about race in this country. Gabby is an exceptional athlete and great American and I have heard little else from anyone around the country.

Why must people manufacture "racism"?

Let's spend our time focusing on the actual racism out there - pure prejudice (by any ethnicity) that diminishes and judges the abilities and worth of people based solely on their skin color or ethnic origin.
That is racism and that is what we need to address!
Reply By Chirurgeon Chirurgeon | 10 months ago
Do I believe NBC produced rampant, obfuscated displays of racism in its coverage of the London Games? No. I believe they displayed blatant, inexcusable stupidity, because it was so easy to see. For the most part, I think the court of popular opinion agrees with me.
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