For successful printing, pre press files play a major role. If this file is not prepared properly, there will be delays in output to fix the problem in printing process or may result into the final print not up to the mark. Since, pre press files are provided by the clients to the printer, it become his liability to provide right file for printing. However, that doesn't mean that pre press activity is not carried out in printing firms. They do it with full dedication but putting a little effort from your side can bring you desired results.
Select right program
For successful printing the very first step is to create pre press files with appropriate program. For this pre press software such as Illustrator, Adobe Photoshop and InDesign are the ideal choices. Never use Microsoft Word or Microsoft PowerPoint to develop a pre-press file for professional printing marketing materials like catalogs, brochures or direct mail as it will end up in huge disaster.
Send your printer appropriate file type
Every printing company has individual requirements for the file type they use for printing. Whereas there are some printers which ask for high resolution PDF file, there are some which prefer the file type in original Illustrator or InDesign file, and rest of them may want some other file type. Therefore, it is suggested to talk to your printer every time prior to the starting of any project in order to prevent effort required redoing any job.
Highlight the text part
To avoid any font related issue, it is advised to highlight all the text in the pre press file. Usually, fonts do not appear to be any issue while working on a project, though it sometimes creates trouble in printing when it doesn't yield correct font in the printed project. By highlighting the text part in the pre pres file, you will eliminate the need for an additional font file and will ensure that all your texts will be printed correctly.
Convert RGB image files to CMYK
Printing companies mostly complain for receiving support files such as photographs are in RGB format. If you too are doing the same you will be delaying your job and adding some more cost into your bill, because any file which is in RGB format has to be converted into CMYK format before printing. Since, the process consumes more time and effort, companies charge extra for this.