In India, products within the energy drinks category are not consumed for their functional aspect in the same way they are in other countries; they tend to be consumed more in nightclubs than to relieve tiredness. They are consumed due to their aspirational value and the mystique that was successfully created around the category by Red Bull GmbH. The consumption of energy drinks has become seen as a statement of style among India’s youth.
Euromonitor International''s Sports and Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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