NBC's Olympics Coverage: Behind TheTimes

NBC's Olympics Coverage: Behind TheTimes

Los Angeles : CA : USA | Jul 31, 2012 at 7:22 AM PDT
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London 2012 Summer Olympics - Trailer

There's been quite a bit of backlash concerning broadcast giant NBC's Olympics coverage, mostly centering on the networks decision to air tape-delayed footage. In the years and decades past, this may not have been such a bad idea.

In the years and decades past. As in before the advent of Twitter, Facebook, and, oh yeah, the Internet! Instead of taking advantage of social media and technology, NBC has opted to do things the more traditional way.

Many, however, are not happy with NBC's stubbornness. In fact in response to the networks uncharacteristically Luddite approach to these Olympics, someone created a twitter account, @NBCDelayed and has been tweeting long ago sports and news happenings in an attempt, it seems, to embarrass the TV conglomerate

"BREAKING: Roman Emperor Theodosius bans Olympic Games, NBC delay to catch up shortly. #394AD" (via Twitter).

Indeed, by the time much of the NBC olympics coverage is seen state-side, it is little more than a visual replay of events that have been tweeted about or seen online earlier in the day.

In an attempt to justify its decision, the company stated that this past weekend's opening ceremony drew more than 40 million viewers and first night coverage was up 8 percent in comparison to the Beijing games, according to the Associated Press.

Benjamin Burton Jr. 7/31/2012

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London - Olympic Rings on the River Thames (Image author: David Holt)
Benjamin Burton Jr. is based in Atlanta, Georgia, United States of America, and is an Anchor on Allvoices.
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