In fact, as the market for publishers and print service providers unlimited opportunities emerged, the publishing industry is entering an exciting new phase full of vitality. Pace of traditional publishing does not stop in this area.
HP direct sales, trade and Publishing Department, PaulRandall regional market manager, said: "we're witnessing is the publication and sale of both impressive, attractive combination! "" Full advantage of Subscriber and consumer information to select publishing content, and even add more personalized information, digital printing more enhanced readability magazine and directory content. ”
Randall: "as far as the books printed, digital publishing means that books printed is no longer due to ensure profitability and set the minimum number of restrictions on, and books are never out of print. ”
Why publishers and print service providers (PSPs for short) digital publishing should be taken seriously?
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The reason is simple, because the publishing revolution is well under way: digital printing books was predicted that by 2014, published from per cent in 2010 increased to 151 billion (source: market research firm Interquest,2010). By 2016, the digital print books will be increased to 28% per cent of all physical as the carrier of all books in 2011, this ratio of 17%.