Why email marketers are like Olympic decathletes
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Why email marketers are like Olympic decathletes

Cleveland : OH : USA | Jul 20, 2012 at 3:10 AM PDT
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Master Decathlete Clay

There was a time not that long ago when the decathlon was one of the showcase events at the Olympics and the men who won the event were well-known figures in the U.S. Bob Mathias, Bruce Jenner, and Dan O'Brien are all past winners who were feted and admired by their fellow Americans for their athletic prowess and skills. These athletes were household names, even appearing on boxes of Wheaties! No more. An American just broke the world record at the Olympic tryouts in late June. Can you name him? Probably not, though if you said "Ashton Eaton," congratulations! If you also knew that Bryon Clay from the U.S. won the Gold at the Beijing Olympics you get extra credit. But for most of you reading this, that's probably the first time you heard Bryon or Ashton's names. Even a recent issue of Sports Illustrated bemoaned the fall from grace of the decathlon as one of the glamor events of the games.

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U.S. decathlete Ashton Eaton poses with fellow decathletes after setting a new world record in the men's decathlon at the U.S. Olympic athletics trials in Eugene
U.S. decathlete Ashton Eaton poses with fellow decathletes after setting a new world record in the men's decathlon at the U.S. Olympic athletics trials in Eugene
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