Taco Bell Introduces Edible QR Codes

Taco Bell Introduces Edible QR Codes

Cleveland : OH : USA | Jul 20, 2012 at 2:56 AM PDT
Views: Pending
QR Code and Mobile telephone

We’ve seen a website made of bacon, so I guess it shouldn’t be a surprise that someone has now come up with an edible QR Code.

As this video demonstrates, the minds at Taco Bell and ad agency Draftfcb Orange County have spawned a QR code made of lemons and avocados. The effort is for Taco Bell’s new Cantina Bell menu, which includes gourmet-ish items from chef Lorena Garcia. The codes are running in print ads in US Weekly and People. As one YouTube wag notes, the chain is “really thinking outside the guacs.”


DirectConnectGroup is based in Cleveland, Ohio, United States of America, and is a Stringer on Allvoices.
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