Prescription for 4 Common Marketing Automation Malaises
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Prescription for 4 Common Marketing Automation Malaises

Panchkula : India | Jul 20, 2012 at 2:25 AM PDT
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Marketing Automation Software Gone Bad

Marketing Automation(MA) changes the dynamics of lead generation and sales for an enterprise but the question is, “does it really reach that far?” According to a 2011 survey by Focus, less than 25% use their marketing automation platforms to full potential; and only 33% of companies who use both CRM and marketing automation feel the two are integrated well. Read more...

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Marketing Automation Software Gone Bad
Marketing Automation Software Gone Bad
From: edkohler
Romita is based in Chandīgarh, Chandigarh, India, and is a Reporter on Allvoices.
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