Video: Quarry Integrated Communications Presents: Robert Ferguson on Values-Based Marketing part of Brand Choreography Through Integrated Marketing Communications

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Cleveland : OH : USA | almost 2 years ago
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing...
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Quarry Integrated Communications Presents: Robert Ferguson on Values-Based Marketing

Values-Based Marketing Can you define what makes you, your brand, or your organization unique? Can you easily identify what differentiates you from your competitors? At the October Marketing Mondays event we're pleased to have Robert Ferguson show you how to identify your uniqueness by defining your differentiating values. Whether your influence extends across a large organization, a small business, or just yourself, at this event you will learn how to define what makes you unique, build competitive differentiation, and bring clarity of purpose to all constituents. Robert will also explain how most people associate values with ethics, or in conjunction with corporate mission-vision-values, and thereby miss the greatest opportunity to bring focus and alignment that creates real brand value. If you are a marketer or business leader who wants to build a successful brand and make a difference in your customer community, then this session is for you.
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