Dubai, July 15, 2012: As the 15th edition of Dubai Summer Surprises (DSS) drew to a close, thousands of raffle enthusiasts and shoppers waited anxiously for the results of the grand finale of the ‘Shop the World and Win Millions’ raffle promotion organized by the Dubai Shopping Malls Group (DSMG).
The final draw which was held at Burjuman Centre on July 14th 2012 witnessed a vibrant atmosphere as winners’ experienced magical moments of their lives. The month-long promotion, offered raffle winnings worth Three Million Dirhams along with additional chances of winning MasterCard Emirates Airline Tickets upon spend of AED 200 at any of the participating malls.
“Since its establishment, DSMG has been known for the innovative promotions that support the mandate of diversification and reinvention of the retail industry in the UAE. True to our expectations, this year’s raffle promotion has been a major success too. As the fifteenth edition of the DSS concludes, we can look back with great pride at the fact that the emirate’s position as an international city par excellence has been maintained. I would like to thank all our strategic partners for their support and cooperation which enabled us to organize all our activities smoothly”, said Majid Al Ghurair, Chairman, Dubai Shopping Malls Group.
The one month long festive season offered the best in shopping and entertainment for the residents and visitors of Dubai. The winners of the weekly draws have been a mélange of nationalities witnessing 44 people in total winning prizes worth millions. The mix of winners is a clear reflection of the international audience that the malls in Dubai cater to.
“The shopping malls of Dubai are the most favored destinations for visitors and residents throughout the year, but more so during DSS. This is because of the great prices, offers and discounts, and most importantly the raffle promotions organized by the DSMG. The raffle promotions have served as a boost to customers leading to a definite increase in the footfall and sales during the DSS. We are extremely pleased that we partnered with the DSMG in their promotion and will continue to support them in their future endeavours”, said Sabina Khandwani, Head of PR & Marketing, BurJuman.
Prior to the final draw that took place at Burjuman Centre, a group of dancers performed to the rhythmic beats of tap dance luring the audiences present there.
The festive mood continued as winners shared their experiences of winning at the final draw. “I am speechless. This is a very special win for us. I have been living in the UAE since 19 years, but this is the first time I have won myself a prize. I am going to save most of the prize money that I won”, said Mr. Santosh Dmello, an Indian national who won half a million dirhams.
The grand promotion which featured across 20 malls, namely Al Ain Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman Centre, Century Mall, Deira City Centre, Dubai Outlet Mall, Hamarain Centre, Ibn Battuta Mall, Lamcy Plaza, Mall of the Emirates, Mirdiff City Centre, Oasis Center, Palm Strip, Reef Mall, Sunset Mall, Times Square Center and Twin Towers was one of the most exciting promotion held ever before.
Golnaz, an Iranian national was another winner who had a chance to win the MasterCard Emirates Airline Ticket. She expressed her joy saying, “I think the winning is timed perfectly. I will use the ticket to visit my friends. I have been waiting to see them since a very long time.”
Other lucky shoppers included nationals of Iran, Saudi Arabia and UAE. The details of the winners are available on the DSMG website, www.dsmg.ae.