I've seen a few stories of late about the rapidly falling prices of fine wine and how that has hurt the bottom line of wineries across the United States. In fact, the North Bay Business Journal had an interesting story on the topic a while ago, which we have to read between the lines to understand a bit. First, yes fine sales are actually increasing these days, but that is only happening because they fell so dramatically during the great recession. For some wine stores, like this 90 point wine club that we recently joined, it is a double edged sword so to speak. It is much, much easier to find wine for your customers given the fall of wine sales at the higher price points, but it is much more difficult to find real, paying customers. For a new business, is that a tough environment to come into?
Personally, it certainly seems like it, although it does make you wonder if they are able to come out on the other end, how well they are likely to do in a few years time.