Direct mail is 10 to 30 times more effective than email, and other digital channels have similar low rates. Direct Marketing Association (DMA) survey shows that. Direct-mail's average response rate is 3.40% – stable since 2010, when the DMA's
The Direct Marketing Association (DMA) today released the 2012 Response Rate Report, which provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaign: …direct mail response ...
Comments 0. Advertisement. Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association's annual response rate report.
Direct Mail · Leave a comment. In a recent report from The Direct Marketing Association (DMA) called the “2012 Response Rate Report,” a number of direct marketing trends were covered, which may help marketers create campaigns that ...
... impending death, direct mail still pulls, even if the medium is not quite as big as it once was. According to the Direct Marketing Association's annual response rate report, response rates for direct mail sent to house files ranges from 3.4%
But according to a new Direct Marketing Association (DMA) report, maybe they shouldn't. Combining data from an online survey of 481 direct marketers and e-mail data, the DMA study came to a startling conclusion: The older medium is far ...