Direct Mail Is 10 to 30 Times More Effective Than Email

Seattle : WA : USA | Jun 25, 2012 at 2:52 AM PDT

By DCGWest

XX XX

Views: Pending

John Ellis, sales director at Sunline Direct Mail Ltd

A new DMA Report is out and the numbers are looking good for direct mail!. The latest report from the Direct Marketing Association on response rates finds that in many cases direct mail is more effective than digital media such as email and banners.

The survey found that although direct-mail response rates have dipped, they remain well above those for digital channels. Direct-mail response rates have decreased from 4.37% in 2003 to an average response rate of 3.40% today. That said, they have remained fairly stable since 2010, when the DMA’s last survey showed average rates of 3.42%.

1 of 5

Direct Mail
From: wilddogdesignflickr

DCGWest is based in Washington, Washington, United States of America, and is a Reporter for Allvoices.

Report Credibility

Credibility
Reach

READ MORE: mail, direct marketing, marketing, direct mail

More News From: Seattle : WA : USA

Blogs

Snail Mail Beats Digital in Direct Response Marketing « Snap!

stevensonfinancialmarketing.wordpress.com

Direct mail is 10 to 30 times more effective than email, and other digital channels have similar low rates. Direct Marketing Association (DMA) survey shows that. Direct-mail's average response rate is 3.40% – stable since 2010, when the DMA's
Direct Mail fundraising response rates dipping, but still higher than ...

michaelandrewstein.wordpress.com

The Direct Marketing Association (DMA) today released the 2012 Response Rate Report, which provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaign: …direct mail response ...
Direct Mail Gets Most Response, But Email Has Highest ROI: DMA ...

chiefmarketer.com

Comments 0. Advertisement. Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association's annual response rate report.
Appreciative notes can prove to be beneficial for a brand

associatesinternational.com

Direct Mail · Leave a comment. In a recent report from The Direct Marketing Association (DMA) called the “2012 Response Rate Report,” a number of direct marketing trends were covered, which may help marketers create campaigns that ...
Direct Mail Hangs On | The Big Fat Marketing Blog

chiefmarketer.com

... impending death, direct mail still pulls, even if the medium is not quite as big as it once was. According to the Direct Marketing Association's annual response rate report, response rates for direct mail sent to house files ranges from 3.4%
Snail mail beats e-mail in one important marketing metric | Bright ...

www.brightorangeadv.com

But according to a new Direct Marketing Association (DMA) report, maybe they shouldn't. Combining data from an online survey of 481 direct marketers and e-mail data, the DMA study came to a startling conclusion: The older medium is far ...