Gold-class creams appeal to women who like a texture akin to silk and a container with the satisfying weight of a krugerrand.
Shiseido is to launch a specially decorated skincare cream in commemorating the 30th anniversary of the cosmetic giant's most luxurious line, "Cle de Peau Beaute,"believed to be the most costly face cream ever sold.
Only three jars of the product are being sold. The product will come in a special container made of 30 layers of crystals and three platinum rings. The container is jointly produced by Shiseido and established French glassmaker Crystal Saint-Louis, which has a multitude of collectors.
The premium cream, named "La Creme," will go on sale on Sept. 21, with only three items available for customers at a price of 1.05 million yen or £8,440 each, Shiseido said on June 15. Each item contains 50 grams of skincare cream.
It is a face cream with an exquisitely fine texture,have an anti aging property with both lift and tightening of skin.
The high-end cream will be unveiled in the "Espace Cle de Peau Beaute" area of the brand's flagship store in Tokyo's posh Ginza district. Shiseido will start accepting orders on Aug. 30, and hold a draw if there are more than three orders.
Gold-class creams aren't as heavily advertised as main skincare lines, so those invited along to experience them are most likely already loyal, high-spending customers.
Skincare remains the heart of Shiseido.The International Federation of Societies of Cosmetic Chemists has 15 times given Shiseido a top award.