Designers and artisans at Fendi and Formafantasma are joining together to bring Fendi Presents Craftica by Formafantasma, debuting today on June 12, 2012 in Basel, Switzerland.
Fendi is bringing its Design Performance program to Design Miami/Basel 2012 following the success it has achieved in Milan and Miami.
What is unique about this collection of utilitarian objects of Italian design, is that it offers a glimpse into the designer's workshops, with live demonstrations from artisans such as Fendi’s Federica Antonelli of their processes and use of discarded Fendi materials.
Hand crafted products in the line celebrate organic forms, leather craft using discarded leather and hand-worked natural materials.
Fendi has selected Italian design house Formafantasma’s designers Andrea Trimarchi and Simone Farresin for this collaboration for their fresh approach to design and creativity as well as a proven record in creating sophisticated objects with a fearless approach to utilizing exotic materials such as sea sponges, shells and salmon skin.
In addition to incorporating discarded leather from Fendi’s manufacturing facilities, Formafantasma utilizes wood, oxidized metal, marble, glass as well as other unprocessed natural materials to create unique, organic forms in utilitarian objects such as brushes, knives, glass and leather Swiss cowbell lighting, table lamps, room dividers and stools with seasponge cushioning as well as salmon skins which celebrate the form and beauty of the scales and the reflectivity of the fish’s skin.
Fendi’s Craftica collection by Formafantasma looks at utilitarian objects beyond form and function with an eye towards innovation which preserves organic forms and natural materials…