Analysts said shared data would be the next big change amongst mobile carriers, and they were right! Verizon Wireless unveiled a new “Share Everything” family plan for data, phone calls, and text messages. Changing the way customers pay for their mobile service in the process. Overall, the new plans are “good” for families but extremely negative for individual subscribers.
The plan includes unlimited text messaging, phone calls, and a shared bucket of data for up to 10 devices, each of which have to pay a separate monthly access fee. Pricing for these new plans starts at $50 going up to $100, excluding the per-device fee. The plans launch June 28 and are available to both individuals and families.
Verizon hopes customers will be more willing to use their tablets or other connected devices on their cellular network if they can drain from the same data account. But with the horrific pricing, starting at $50 for 1 GB of data shared between everyone, there’s not much to share.
But Verizon makes it easy to pay overages – the company kindly sends you a text message when you are approaching your limit. Responding proactively saves you $20 by getting 2 GB for $10, whereas if you simply go over, you’re charged $15 per gigabyte.
The worst aspect of the new plans are the per-device fee, which start at $40 for a Smartphone, $30 for a regular phone, $20 for a hotspot or modem, and $10 for a tablet. There’s no other way to put it: this pricing stinks! You can smell the corporate greed miles away!
June 28 also marks the official death of unlimited data, although it hasn’t been “unlimited” in quite some time due to throttling. While it isn’t an option anymore, millions of customers are grandfathered into the plan. After the 28th, those who upgrade their phones using a subsidy must forfeit unlimited data and switch to these new, capped plans.
Tami Erwin, chief marketing officer of Verizon Wireless told CNET that Verizon "believes that the announcement of this pricing will fuel an ecosystem of devices.” Given the ridiculous pricing scheme and skimpy data for the price, it’s hard to believe any of this is good for their customers.