There have been several important new video game announcements at the E3 Expo in Los Angeles, but a non-announcement might be what really ruffles gamers’ feathers. Escapist magazine is reporting that Activision has acquired rights to the “Angry Birds” franchise for home gaming consoles, and a full announcement of their plans is coming within the month.
That means your favorite handheld mobile game is swooping down to big home TV screens, in high definition, and possibly with wireless motion control slingshot activity.
The Escapist broke the news at E3 Wednesday morning, and it was not in the form of an official announcement from Activision. Instead, sharp-eyed Escapist blogger Mike Kayatta noticed an Angry Bird in some of Activision’s promotional videos, and an Activision rep responded with an extremely confident and excited non-denial.
Cruising the E3 Exhibition Floor, Mr. Keyatta noticed that the ubiquitous Red Bird appeared in the promotional video on Activision’s enormous public screen. “Somewhere between an ad for ‘Call of Duty’ and some footage of ‘The Amazing Spiderman’ we caught sight of an eerily familiar, tiny red bird soaring kamikaze-style into the Activision logo's giant ‘A’,” Mr. Keyatta reports.
If Activision has a certain image playing in their promotional video loop at their E3 Expo booth, that image is not there by accident.
Mr. Keyatta approached an Activision spokesperson, whose reaction would make “Bird”-brains everywhere go “Hmmmm…”.
“We'll have some news for you in about two weeks,” the rep is quoted as saying. “Wait until you see “Angry Birds” on consoles in HD.”
The promotional video in question is not available on the internet, and this is an unconfirmed report. It does, though, seem logical – “Angry Birds” has never taken off in a console version, and Activision has a history of snapping up and popularizing smaller titles, like “Guitar Hero”.
“Angry Birds” is the most successful mobile video game of all time, but it hasn’t really made the migration to bigger-screen consoles. There is a PlayStation Portable “Angry Birds” that works on the PS3, but this version has not been particularly well-reviewed or successful. Versions have been in the works for Wii and Xbox, but the eagle has not yet landed for either console. A Facebook version called “Angry Birds Friends” was released last month. “Angry Birds” creators Rovio are anxious to keep “Angry Birds” in the public eye, because their animation, feature movie, and retail product plans have yet to fully launch.
Activision has not confirmed the “Angry Birds” announcement, their main focus at E3 is promoting “Call of Duty: Black Ops 2”.