New Twitter logo: From nature to geometry

Today Twitter announced its new logo. Larry the bird as he was called has changed. The tuft of feathers on its head is gone and the design resembles a pre-designed geometric web produced replica of a generic bird. Honestly, the new one has no personality. At least the tuft of feathers on Larry gave him a devil-may-care appearance like he was footloose and carefree. This one is sterile and plain—not even a hint of mischievousness or a wink and a smile.

The company acknowledged the bird itself is synonymous for Twitter, so the lowercase "t" symbol and text is no longer needed according to business insider.

Twitter folk say, “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

In a blog post Wednesday, Twitter said the new bird will be able to stand alone as a visual reference for Twitter without any words or letters–similar to how Nike’s swoosh stands for the athletic brand. “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter,” Doug Bowman, Twitter’s creative director, said in a blog post.

Despite Twitter’s love of ornithology, this new logo lacks the spirit of the original. One blog noted that the new bird is thinner, which in the age of fructose is, I suppose, a good thing.

Resources

http://www.businessinsider.com/here-is-twitters-new-logo-2012-6#ixzz1x2sqXmxP

http://blogs.wsj.com/digits/2012/06/06/twitter-gives-larry-the-bird-a-makeover/