U.S. Presidentand his opponent spent to date $ 87 million on television advertising to attract votes in the country, overshadowed by the slow economic growth and high unemployment. Most proselytizing ads are concentrated in Florida, Ohio, Virginia, North Carolina, Ohio, Pennsylvania, Colorado, Nevada and New Hampshire, considered the major battleground states, as quoted by USA Today.
These territories will have an important bearing on the elections November 6, when Obama will battle against Republican to win a second term. According to analysts, the avalanche of propaganda is higher than in previous campaigns and provide an escalation before the summer, when down the attention of citizens. These figures confirm several predictions about the current high cost of war, mainly by the proliferation of so-called Political Action supercomités that manage large donations from companies or unions for the contenders.
The only limitation imposed on such groups is that they can have direct coordination with the committees of candidates, although they can spend on negative political messages against their opponents. television channels like CBS, Fox News, ABC, NBC and CNN are the main transmitters and also the biggest beneficiaries of campaign advertising. These costs occur when only advancing U.S. economic recovery and record national unemployment rate of 8.2 percent. According to the Labor Department, the labor market created 69,000 jobs in May, the lowest level in a year and a clear sign of financial weakness of the country. The economic issue is the main concern of over half the population and will be decisive in choosing the next U.S. president, according to a study by The Washington Post and ABC News.