What is wrong with GM? A question I've been asking myself over the last couple of months. First it was announced that GM will not advertise during this year's Superbowl game, “We understand the reach the Superbowl provides, but with the increased price, we can't justify the expense”, Pat Morrissey (GM Spokesmen) said.
Then the Company decided to withdraw paid advertising on Facebook. Nate Elliott (analyst at Market Research Forrester) explained, “Companies in industries from consumer electronics to financial services tell us they're no longer sure Facebook is the best place to dedicate their social marketing budget—a shocking fact given the site's dominance among users.”
Their latest masterpiece…? Mary Barra (GM vice president of global product development) announced on Thursday that Chevrolet will act as the official sponsor of Manchester United, a british soccer club! “Were there some big challenges that we had that we wish we would have addressed sooner? Absolutely,” says Barra. “Were there some that people had already begun addressing but it was too late? Yeah. The thought that something magic is going to occur… is pretty fleeting.”
So they dumped Facebook, Superbowl Ads and loyalty. Don't get me wrong, but there is two things I never expected to hear from GM, “British” and “soccer”.