Snow White and the Huntsman, is on its way to create another box office history after its release. Snow White and the Huntsman is a 2012 British/American action, fantasy film based on the German fairy tale "Snow White" by the Brothers Grimm. The movie is directed by British director Rupert Sanders and written by Evan Daugherty and Martin Solibakke. So far the movie is getting good reviews and it is also doing really well on the box office.
According to deadline.com, “Universal’s PG-13 Snow White and the Huntsman (3,773 theaters) will climb to $21M for today and $55+M for this domestic weekend.” This is a far better result than the 2D original fantasy actioner that cost $172M and didn’t have the benefit of a 3D premium or franchise recognition. Universal’s last release ‘Battleship April’s The Five Year Engagement didn’t do well at the box office that left a huge toll on their earnings.
Snow White’s midnight screenings in 1,092 theaters grossed an encouraging $1.383M. This seems to be a much better per-screen average especially for a non-3D/non-sequel movie. Even Men In Black 3 which took in $1.550M midnights from 2,232 theaters even with the 3D premium and sequel marketing advantage couldn’t do wonders on the box office.
The good news for the production crew is that, the movie is expected to gross better in the coming days. An executive at Universal told a reporter at deadline.com that, “given the way the tracking has been, it was very difficult to project the scope of any opening for any film in the marketplace this season: good, bad, or indifferent” So let’s hope that it continues to do good business in the coming days.
As far as film reviews are concerned, Snow White and the Huntsman has a 46% "rotten" rating on Rotten Tomatoes with a consensus reading, "While it offers an appropriately dark take on the fairy tale that inspired it, Snow White and the Huntsman is undone by uneven acting, problematic pacing, and a confused script."
David Edelstein of New York had good things to say about the movie. He said, "Strongly influenced by a lot of smart, feminist thinking," andgave the film 3.5 stars out of 4.
However, Mick LaSalle of the San Francisco Chronicle had a different take than others, "A slow, boring film that has no charm and is highlighted only by a handful of special effects and Charlize Theron's truly evil queen."